| Course Contents |
| Session 1: Introduction to Social Media (1 Hour) |
- Social Media – The next big revolution in the world
- From Web 1.0 to Web 2.0 what does it mean to marketers?
- What are the various ways you can use Social Media Business Ecosystem.
| - Social Media Marketing for Large and Small Business
- 7 Essential elements in formulating a Social Media Marketing strategy
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| Session 2: Twitter,LinkedIN for Business & for Enterpreneur ( 3 Hours) |
- Be a Social Media Journalist
- Twitter 101
- How Brands Inform Social Media
- Practical hands on Twitter and LinkedIn
- 5 steps to make your twitter profile credible enough to increase visibility
- Set a Daily Goal / Time
- Twitter Marketing Strategy: Listen + Engage + Offer
- LinkedIn Marketing Strategy
- Socializing on Twitter – Etiquettes (What to do & What not to do)
- The Twitter & LinkedIn Jargons
| - Identify influencers in your space
- How to use twitter for the event inside your company?
Ways to integrate Twitter and LinkedIn into your blog/website
- How to listen to customers on Twitter/LinkedIn?
- Why Twitter Trend Matters?
- Case Study: Tweet your way to success
- Case Study: Unsuccessful Twitter/LinkedIn Marketing Strategy
- How to effectively use Twitter and LinkedIn for Networking and Marketing
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| Session 3: Content Marketing / B2B Marketing (3 hours) |
- Content Marketing Strategy – The Most Crucial Aspect of Social Media
- Importance of Information and Interesting Contents on Web
- How to use Slideshare, Blog and Youtube for your business
- Marketing via Blog (Tips to write searchable content and keep up the pace and frequency)
- Case study: Marketing via Slideshare (Tips to design a searchable PowerPoint presentation)
| - How can you use these channels to make your brand successful
- What are the various kinds of blog (Corporate blog / Niche blog / Personal blog)
- Why is Niche Blog better than Personal Blog?
- Corporate Blogging Strategy – How to keep it going!
- Case study: Marketing via Youtube (Tips to use Videos in your corporate culture)
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