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PARC Started in 1997 at Bangalore, India. We primarily focus on Embedded Technology space and on the Digital Video Technology solutions. We are a company with a creative approach to complex technology solutions. We develop technology applications and solutions that are suitable for an ever changing and evolving techno business environment.



We specialize in end-to-end services. Our service spectrum covers key areas such as H/W solutions,firmware development, embedded systems, application development and testing services.


We are an optimum sized company that allows us to be more flexible and cater to each customer ina more personalized manner. We focus on a strong customer relationship and delivery ownership.We act as true development partners to our customers.





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Course Contents
Session 1: Introduction to Social Media (1 Hour)
  • Social Media – The next big revolution in the world
  • From Web 1.0 to Web 2.0 what does it mean to marketers?
  • What are the various ways you can use Social Media Business Ecosystem.
  • Social Media Marketing for Large and Small Business
  • 7 Essential elements in formulating a Social Media Marketing strategy
 
Session 2: Twitter,LinkedIN for Business & for Enterpreneur ( 3 Hours)
  • Be a Social Media Journalist
  • Twitter 101
  • How Brands Inform Social Media
  • Practical hands on Twitter and LinkedIn
  • 5 steps to make your twitter profile credible enough to increase visibility
  • Set a Daily Goal / Time
  • Twitter Marketing Strategy: Listen + Engage + Offer
  • LinkedIn Marketing Strategy
  • Socializing on Twitter – Etiquettes (What to do & What not to do)
  • The Twitter & LinkedIn Jargons
  • Identify influencers in your space
  • How to use twitter for the event inside your company?
    Ways to integrate Twitter and LinkedIn into your blog/website
  • How to listen to customers on Twitter/LinkedIn?
  • Why Twitter Trend Matters?
  • Case Study: Tweet your way to success
  • Case Study: Unsuccessful Twitter/LinkedIn Marketing Strategy
  • How to effectively use Twitter and LinkedIn for Networking and Marketing
 
Session 3: Content Marketing / B2B Marketing (3 hours)
  • Content Marketing Strategy – The Most Crucial Aspect of Social Media
  • Importance of Information and Interesting Contents on Web
  • How to use Slideshare, Blog and Youtube for your business
  • Marketing via Blog (Tips to write searchable content and keep up the pace and frequency)
  • Case study: Marketing via Slideshare (Tips to design a searchable PowerPoint presentation)
  • How can you use these channels to make your brand successful
  • What are the various kinds of blog (Corporate blog / Niche blog / Personal blog)
  • Why is Niche Blog better than Personal Blog?
  • Corporate Blogging Strategy – How to keep it going!
  • Case study: Marketing via Youtube (Tips to use Videos in your corporate culture)
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